• Buy More, Save More!

    Spend $100

    Save 5% on White Tag Firearms
    Save 10% on Accessories
    Save 15% on Courses

    Spend $250

    Save 5% on White Tag Firearms
    Save 15% on Accessories
    Save 20% on Courses

    Spend $500

    Save 5% on White Tag Firearms
    Save 20% on Accessories
    Save 30% on Courses

    The more you buy the bigger your discount, save on guns, ammo, accessories, courses and more!
    The best time to shop at Fireline is right now! Where the more you buy, the more you save!*

    * Discount calculated from Accessories & Courses only, firearms do not count in order total.
    Now though December 1st, 2019!

  • Are You Ready For Deer Season?

    Fireline has some fantastic rifle options with scopes already installed!
    Or buy a new scope for your current rifle and we'll mount it and boresight it for you!

  • Which

    Top Brands are on Sale! Select firearms from Ruger, Smith & Wesson, Sig Sauer, Kimber,
    Springfield Armory, Walther, Taurus and much more are on our Super Red Tag Sale Prices!

What is Fireline?

We are the premier indoor shooting ranges in northern Wisconsin, with locations in Appleton and Rice Lake. Our focus on quality is foremost in all of our ranges, we strive to create a warm and friendly atmosphere, so you don't feel like you're at a shooting range, but your own personal escape. Enjoy our carpetted retail spaces, comfortable lounge areas, and our attractive luxury vinyl tiled shooting lanes. Our staff is available to assist you in all your shooting needs, from firearm selection, firearm rentals, training sign-ups and shooting on the range!

Training with Fireline!

Firearm training is one of the most important aspects to safe gun ownership. We strive to provide courses to enhance everyone's skill level, as well as giving back to our communities. Join us in a course and become a safer more proficient gun owner. Our courses bridge the gap from beginner to advanced, we'll walk a new shooter through their first time ever holding a gun, and tomorrow we'll turn off the lights and dazzle you with a course in defensive drawing from holster in night conditions. Or join in our legal discussions on when to use your firearm for defense. At Fireline we teach you how and when to use your firearms.

Courses for all skill levels!
Shoot. Shop. Train.

Rental Guns
Rounds Fired

Providing the best indoor shooting facilities & membership perks to our customers.
* Numbers represent approximate value based on recent data.

You'll Want to Keep Shooting!